Menu
"Sales, Marketing, PR and
a Consultant Company"
About us
MOM (Minds On Marketing) is a sales, marketing, PR and a consultant company that plays a crucial role in supporting tourism service providers, such as Destination Management Companies, Hotels, Cruises, Tours, and Activities, to establish themselves effectively in India. Given the vastness and complexity of the Indian market, having a knowledgeable partner like MOM can be immensely beneficial. Their focus on sales, marketing, and consultancy indicates a comprehensive approach to addressing the diverse needs of their clients.
MOM takes pride on the challenge of assisting clients who have never operated in the Indian market before. This demonstrates their confidence in their expertise and their commitment to delivering results for their clients. Helping these businesses not only establish their brand presence but also gain a significant share of the market indicates MOM’s capability to strategize and execute effective market entry plans. MOM facilitates their successful integration and growth, ultimately contributing to their long-term success. This proactive and results-driven approach likely sets MOM apart as a trusted partner for companies looking to expand into India’s lucrative tourism market.
STORY OF MOM
The collaboration between Ms. Sashi Sherpa and Mr. Ashish Rohra to launch MOM, Minds On Marketing, in 2024 is indeed an exciting venture that holds tremendous promise. Their shared passion for the tourism industry, coupled with their extensive experience and complementary skill sets, sets the stage for a truly innovative and successful project.
Ms. Sashi Sherpa’s background as a seasoned person brings invaluable strategic insight and operational expertise to MOM. Her track record of driving success for Destination Management Companies and hotels worldwide speaks volumes about her ability to devise effective strategies for enhancing sales, revenue, and marketing. With her proactive approach to innovation, she is poised to play a pivotal role in shaping MOM’s direction and offerings, ensuring it stays at the forefront of the industry.
On the other hand, Mr. Ashish Rohra’s rich experience in sales and marketing, combined with his passion for travel and continuous learning, adds a fresh and dynamic perspective to MOM. His ability to connect with clients, coupled with his dedication to personal and professional growth, will be instrumental in building strong relationships and keeping MOM ahead of market trends.
Together, Ms. Sashi and Mr. Ashish form a formidable team with a shared vision for MOM. Their collaboration represents a synergistic fusion of their individual strengths and expertise, resulting in a project fuelled by innovation, creativity, and a deep understanding of the tourism industry. With their combined efforts and unwavering determination, MOM is poised to make a significant impact in the market and establish itself as a leading force in marketing solutions for the tourism sector.
MOM’S STRENGTH
The hands-on experience of the founders of MOM sets them apart in the competitive landscape of the tourism industry. Their commitment to actually “walking the markets” day in and day out demonstrates their dedication to truly understanding the nuances of the industry and the needs of their clients.
By immersing themselves in the market, they have gained invaluable insights into the mindset of buyers, allowing them to develop a deep understanding of their preferences, challenges, and aspirations. This firsthand experience enables them to tailor their marketing strategies and offerings to effectively meet the needs of their clients, ensuring maximum value and impact.
Moreover, their active engagement in the market has enabled them to cultivate close business relationships with clients, built on trust, reliability, and mutual respect. These relationships are the cornerstone of MOM’s success, as they serve as the foundation for long-term partnerships and sustainable growth.
By combining their practical market experience with their strategic acumen and innovative thinking, the founders of MOM are well-equipped to lead the company to success. Their commitment to understanding clients’ needs and building strong relationships underscores their dedication to delivering exceptional value and driving results in the dynamic and competitive landscape of the tourism industry.
OUR SERVICES
SALES
MOM has built an impressive network across India, with key focus areas in Mumbai-Ahmedabad, Delhi NCR, and extending to major southern and eastern markets like Bangalore, Chennai, Hyderabad, Kochi, and Kolkata. The fact that MOM's team recognizes the significance of emerging 2 and 3 tier cities in India demonstrates a keen understanding of the evolving market landscape.
Establishing contacts and goodwill in these markets over a long period of time is a testament to MOM's commitment and expertise in navigating the complexities of the Indian market. Leveraging these strong relationships for references and access to valuable accounts is a smart strategy that enhances MOM's presence and growth trajectory in India.
From Door-to-door sales calls to establish personal connections with potential clients, to telephonic pitches allowing for reaching a wider audience efficiently, especially in a vast and diverse market like India, and executing and organizing roadshows adds another dimension, providing opportunities for face-to-face interactions and showcasing products or services directly to potential customer.
Establishing contacts and goodwill in these markets over a long period of time is a testament to MOM's commitment and expertise in navigating the complexities of the Indian market. Leveraging these strong relationships for references and access to valuable accounts is a smart strategy that enhances MOM's presence and growth trajectory in India.
From Door-to-door sales calls to establish personal connections with potential clients, to telephonic pitches allowing for reaching a wider audience efficiently, especially in a vast and diverse market like India, and executing and organizing roadshows adds another dimension, providing opportunities for face-to-face interactions and showcasing products or services directly to potential customer.
MARKETING
Being visible and engaging with the right audience at the right time is crucial for any business's success. Collaborating with digitally present companies can significantly amplify our client's reach and exposure, tapping into their online audiences and leveraging their platforms for promotion.
Roadshows provide a tangible and interactive way to connect with potential customers, allowing our clients to showcase their offerings directly to interested audience. By strategically selecting venues and timing these events, MOM can maximize attendance and engagement, ensuring that their message resonates with the target audience.
Roadshows provide a tangible and interactive way to connect with potential customers, allowing our clients to showcase their offerings directly to interested audience. By strategically selecting venues and timing these events, MOM can maximize attendance and engagement, ensuring that their message resonates with the target audience.
SOCIAL MEDIA
Monitoring trending activities on social media to stay ahead of the curve and capitalize on opportunities to boost client presence. By staying abreast of current trends and popular topics, MOM can guide their client's social media strategy to align with what's resonating with the audience at any given time.
Collaborating with influencers is another effective way to enhance brand visibility and credibility. MOM's expertise in guiding clients to choose the right influencers for their products ensures that promotional efforts are targeted towards the most relevant audience segments. Additionally, MOM's negotiation skills can help secure favourable deals with influencers, maximizing the impact of the collaboration while staying within budget constraints.
Collaborating with influencers is another effective way to enhance brand visibility and credibility. MOM's expertise in guiding clients to choose the right influencers for their products ensures that promotional efforts are targeted towards the most relevant audience segments. Additionally, MOM's negotiation skills can help secure favourable deals with influencers, maximizing the impact of the collaboration while staying within budget constraints.
OUR PORTFOLIO
ARABICA ORIENT TOURS, OMAN DMC
Arabica Orient Tours (AOT) exemplifies the qualities that discerning travel agents seek in a Destination Management Company: profound local expertise, operational excellence, and an unwavering commitment to guest satisfaction. With over three decades of cumulative experience in the tourism industry, AOT has honed its ability to design and deliver authentic, detail-oriented experiences that reflect the true spirit of Oman. Their dedicated team, deeply rooted in the destination, ensures that every itinerary is carefully curated with precision, passion, and cultural insight.
One of AOT’s key strengths lies in its complete control over essential service components, including an owned fleet of modern vehicles, which guarantees reliability, flexibility, and high standards of safety. Their boutique approach to service, combined with strong partnerships across Oman’s hotel and tourism sectors, enables them to offer exceptional value and exclusive experiences tailored to the unique needs of small and medium-sized tour operators.
Recognized with the prestigious Arabian Best of Best Award in 2023, AOT has demonstrated a proven ability to uphold the highest standards of quality and innovation. For travel agents seeking a dependable, passionate, and professional partner to elevate their Oman offerings, Arabica Orient Tours represents an ideal choice — where excellence is not an aspiration but a daily practice.
One of AOT’s key strengths lies in its complete control over essential service components, including an owned fleet of modern vehicles, which guarantees reliability, flexibility, and high standards of safety. Their boutique approach to service, combined with strong partnerships across Oman’s hotel and tourism sectors, enables them to offer exceptional value and exclusive experiences tailored to the unique needs of small and medium-sized tour operators.
Recognized with the prestigious Arabian Best of Best Award in 2023, AOT has demonstrated a proven ability to uphold the highest standards of quality and innovation. For travel agents seeking a dependable, passionate, and professional partner to elevate their Oman offerings, Arabica Orient Tours represents an ideal choice — where excellence is not an aspiration but a daily practice.
BRAIN’S HOLIDAYS, SRI LANKA DMC
Brians Holidays brings a fresh and energetic spirit to Sri Lanka’s travel scene, led by a dynamic young team that truly understands the fast-paced demands of the Indian market. Originally built on a strong foundation of B2B referral business, Brians Holidays Sri Lanka has quickly risen as a premier Destination Management Company, specializing in crafting tailor-made tour packages that capture the vibrant essence of Sri Lanka. Every itinerary is designed with a deep love for the destination and an unwavering attention to detail, helping travel agents worldwide deliver truly unforgettable experiences to their clients.
What sets Brians Holidays apart is their unique blend of local insight, passion, and a steadfast commitment to excellence. From hidden gems to iconic highlights, they ensure every journey is seamless, authentic, and one-of-a-kind. Guided by a clear vision — to become the most trusted and leading B2B DMC in Sri Lanka — Brians Holidays is dedicated to building lasting partnerships with travel agents across the globe, creating journeys that leave a lasting imprint on every traveller’s heart.
What sets Brians Holidays apart is their unique blend of local insight, passion, and a steadfast commitment to excellence. From hidden gems to iconic highlights, they ensure every journey is seamless, authentic, and one-of-a-kind. Guided by a clear vision — to become the most trusted and leading B2B DMC in Sri Lanka — Brians Holidays is dedicated to building lasting partnerships with travel agents across the globe, creating journeys that leave a lasting imprint on every traveller’s heart.
Continental (HK) Travel Services, Hongkong, Macau & Mainland China DMC
Continental (HK) Travel Services Co Ltd, is a travel company with over 20 years of experience in providing a solid and reliable B2B travel services to the travel trade. Considered to be one of the pioneers in introducing destinations like Hong Kong, Macau, and Mainland China to Indian travel agencies, it has long been a trusted partner in the industry.
The DMC offers a comprehensive suite of travel services, including FIT (Free Independent Travelers), group travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), special interest groups, weddings, and more. In the MICE segment, Continental HK is particularly renowned for delivering high-quality services and has extensive experience managing large corporate groups of over 400 passengers. They excel in organizing Incentive Groups, Award Functions, and Conferences, providing tailored solutions to meet diverse needs.
For small tour operators or large travel companies looking for a seasoned destination management company, Continental HK stands out as an ideal partner. Their commitment to exceptional on-ground service ensures that clients' travel experiences across Indonesia's vibrant regions are both memorable and seamlessly executed.
The DMC offers a comprehensive suite of travel services, including FIT (Free Independent Travelers), group travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), special interest groups, weddings, and more. In the MICE segment, Continental HK is particularly renowned for delivering high-quality services and has extensive experience managing large corporate groups of over 400 passengers. They excel in organizing Incentive Groups, Award Functions, and Conferences, providing tailored solutions to meet diverse needs.
For small tour operators or large travel companies looking for a seasoned destination management company, Continental HK stands out as an ideal partner. Their commitment to exceptional on-ground service ensures that clients' travel experiences across Indonesia's vibrant regions are both memorable and seamlessly executed.
Jasmine Travel Group, Vietnam & Cambodia DMC
Jasmine Travel Group is a wholesale Inbound Tour Operator, based in Hanoi handling Vietnam & Cambodia, who has taken the time to truly understand every traveller’s needs. Backed by 20 years of experience in the travel industry, it has established as a company that signifies dedication, quality and commitment in offering ideal travel solutions to meet the market needs. Being a boutique Destination Management Company with absolute control allows us continuity in all projects, it relies on the belief that “personal” makes the difference and perfection in the operation of our services Jasmine Travel Group is constantly in touch with our Southeast Asia network of reputable and reliable suppliers.
Every supplier that they contract with, is selected only after careful screening for the highest standards of excellence and reliability. They have dedicated team who are available 24hours at any destinations the guests arrive, thus giving the travel company working with Jasmine Travel Group, peace of mind and assurance that support is available when needed
The company gives a strong emphasis on customer loyalty and long-term relationships. Building trust and rapport with customers is essential for fostering repeat business, which can be more sustainable and profitable in the long run. This approach often leads to greater customer satisfaction and advocacy, further solidifying the company's reputation and success.
Every supplier that they contract with, is selected only after careful screening for the highest standards of excellence and reliability. They have dedicated team who are available 24hours at any destinations the guests arrive, thus giving the travel company working with Jasmine Travel Group, peace of mind and assurance that support is available when needed
The company gives a strong emphasis on customer loyalty and long-term relationships. Building trust and rapport with customers is essential for fostering repeat business, which can be more sustainable and profitable in the long run. This approach often leads to greater customer satisfaction and advocacy, further solidifying the company's reputation and success.
KCBJ Tours, Indonesia DMC
KCBJ Tours, founded in 1983, is a distinguished destination management company based in Indonesia, known for its exceptional travel services and unwavering dedication to customer satisfaction. Their mission is to be the foremost one-stop travel shop in Indonesia, offering unparalleled experiences across the country. While Bali is a highlight, KCBJ's expertise spans the entire Indonesian archipelago, including destinations like Komodo Island, Borneo, Java, Sumatra, Lombok, Flores, and Morotai.
As a member of ASITA, ASTINDO, and an IATA-accredited agent, KCBJ Tours is well-positioned for global networking and industry connections. The company's core mission is to delight and fully satisfy clients, continually striving to improve and uphold the highest standards of service.
For over a decade, KCBJ Tours has been serving the Indian travel market, managing various travel segments including FITs (Free Independent Travelers), leisure groups, MICE (Meetings, Incentives, Conferences, and Exhibitions), and weddings.
Their focus remains on delivering high-quality service and fostering repeat business, ensuring that each client’s experience is exceptional
As a member of ASITA, ASTINDO, and an IATA-accredited agent, KCBJ Tours is well-positioned for global networking and industry connections. The company's core mission is to delight and fully satisfy clients, continually striving to improve and uphold the highest standards of service.
For over a decade, KCBJ Tours has been serving the Indian travel market, managing various travel segments including FITs (Free Independent Travelers), leisure groups, MICE (Meetings, Incentives, Conferences, and Exhibitions), and weddings.
Their focus remains on delivering high-quality service and fostering repeat business, ensuring that each client’s experience is exceptional
Sunset Vacay, Thailand DMC
Sunset Vacay is a Destination Management Company, offering bespoke luxury experiences in Thailand. Their focus on redefining luxury through exclusive villas, hotel accommodations and curated tours suggests a dedication to providing unparalleled levels of service and attention to detail. By uncovering hidden gems and opulent havens, they offer clients the opportunity to explore destinations in ways that exceed expectations, creating unforgettable memories and experiences.
The expertise and experience of Sunset Vacay's team members further reinforce their commitment to providing exceptional service and delivering unforgettable luxury and offbeat experiences. With each team member being highly trained and boasting years of experience in catering to clients who prioritize luxury and unique experiences, Sunset Vacay ensures that every aspect of a client's journey is meticulously planned and executed to perfection. This wealth of experience equips them to anticipate and fulfil the needs and desires of discerning travellers, ensuring that each client receives personalized attention and access to the finest accommodations, activities, and amenities available.
The expertise and experience of Sunset Vacay's team members further reinforce their commitment to providing exceptional service and delivering unforgettable luxury and offbeat experiences. With each team member being highly trained and boasting years of experience in catering to clients who prioritize luxury and unique experiences, Sunset Vacay ensures that every aspect of a client's journey is meticulously planned and executed to perfection. This wealth of experience equips them to anticipate and fulfil the needs and desires of discerning travellers, ensuring that each client receives personalized attention and access to the finest accommodations, activities, and amenities available.
Travel Life, Spain & Portugal DMC
Travel Life Destination Management Company is a B2B service provider, handling Spain and Portugal as a destination. The company is headquartered in Madrid for over a decade, which speaks volumes about their reliability and established presence within the local tourism scene. This longevity likely translates into strong relationships with suppliers, venues, and other partners, ultimately benefiting their clients with insider access and seamless experiences.
Their expertise in MICE (Meetings, Incentives, Conferences, and Exhibitions) suggests they excel in handling the logistical complexities of corporate events, providing everything from venue selection to transportation and beyond. Additionally, their ability to cater to weddings and events showcases a talent for creating unforgettable moments and handling the intricate details of such special occasions.
The commitment to providing the highest service standard, coupled with the availability of 24/7 advisors on the ground, demonstrates a genuine dedication to customer satisfaction and ensuring that travellers feel supported throughout their journey. This level of attentiveness and responsiveness can indeed make all the difference in creating memorable and stress-free experiences for clients.
Their expertise in MICE (Meetings, Incentives, Conferences, and Exhibitions) suggests they excel in handling the logistical complexities of corporate events, providing everything from venue selection to transportation and beyond. Additionally, their ability to cater to weddings and events showcases a talent for creating unforgettable moments and handling the intricate details of such special occasions.
The commitment to providing the highest service standard, coupled with the availability of 24/7 advisors on the ground, demonstrates a genuine dedication to customer satisfaction and ensuring that travellers feel supported throughout their journey. This level of attentiveness and responsiveness can indeed make all the difference in creating memorable and stress-free experiences for clients.
MEET THE EXPERTS
Ashish Rohra
Founder & Chief Business Officer
Ashish brings an impressive blend of experience, integrity, and expertise to the table, with over 15 years of success in sales and marketing within the tourism industry, and having worked with reputed tourism service providers. Having worked with reputed companies, he forayed into successfully creating business for DMCs and Hotels from countries like Hong Kong, Macau, Mainland China, Malayasia, Philippines, Thailand, Spain, Greece, Italy, Indonesia, Vietnam, Egypt etc.
In addition to his sales and marketing prowess, he also possesses business development experience, demonstrating his ability to oversee teams, brainstorm new ideas for products and itineraries, and effectively close business deals. This multifaceted skill set allows him to contribute to all facets of tourism service developments, from conceptualization to execution.
His extensive travel experience, both within India for business-to-business sales and abroad to numerous destinations, has provided him with invaluable exposure to different markets, cultures, and business environments. This exposure enhances his understanding of global tourism trends and enables him to effectively connect with diverse clientele.
Additionally, listening to inspirational podcasts offers Ashish an opportunity to expand his knowledge, gain fresh insights, and stay motivated in his career.
Sashi Sherpa
Founder & Chief Marketing Officer
Sashi’s career trajectory has been impressive, marked by her experience and a proven track record of success in the hospitality and tourism industry. Her tenure with the reputed representation company, for over 15 yrs, exemplifies her deep understanding of the nuances of the industry and her capability to drive results for both Destination Management Companies and hotels from countries across the world, such as, Indonesia, Vietnam, Cambodia, Laos, Thailand, Egypt, Kenya, Tanzania, Greece, Spain, Austria, Budapest, Prague, Italy and many more.
During her free time, she enjoys travelling and writing. Her love for solo travel suggests an independent spirit and a thirst for exploration, while also enjoying the companionship of friends and family on some adventures. When not on the move, Sashi immerses herself in the world of writing, showcasing her imaginative and expressive side. Being one of the first female published fiction book authors from Sikkim highlights her dedication to her craft and her willingness to break new ground in her home state’s literary scene. The fact that she penned her book during the pandemic demonstrates her resilience and ability to channel challenging times into productive and creative outlets. Sashi’s diverse interests and accomplishments make her a fascinating and inspiring individual.
CONNECT WITH US
7th Floor, HB Twin Tower, Netaji Subhash Place,
Pitampura, New Delhi – 110034
Pitampura, New Delhi – 110034
+91 7836094999, +91 9958797165